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Phone: 951-237-5996

BUILD A WEBSITE

 

Snow Fire Media will work with you to build a custom website the way you like it. Using other methods to build a website are often difficult and leave you with a large monthly payment. Instead, just tell us what you want and we will build it for you. We have lots of experience working with small businesses and we understand what is important for small businesses to have on their website. Coupled with our deal of $325 in free advertising, having Snow Fire Media build your website is very affordable.

 

MOBILE WEBSITE

 

As of 2015, Americans are browsing the internet using their phones about as much as they are using desktops and laptops. Consumers who are searching for businesses are very likely to use their smart phones. Consequently, it is extremely important to have a mobile version of your full website. In fact, Google has recently reworked their search algorithm to emphasize websites with mobile versions whenever the searcher is using a smart phone.

 

SEARCH ENGINE OPTIMIZATION

 

Just having a website online is not a guarantee of anything. It has to be optimized for the search engines, like Google, Bing, and Yahoo. Search engine optimization (SEO) is a process of making your website better in certain areas so that it will appear closer to the top of the search results. SEO is a combination of many different factors, of which our web designers are well aware. It is a combination of page and domain authority, keywords,  phrases, internal and external links, traffic to your website, user interactions, content, social media, reviews, and many other factors. When we build your website we will design it with SEO in mind and use our SEO tools to ensure the best results. Keep in mind that a big part of SEO involves online content outside of your website. So, if you want to get the best possible SEO, you will want to partner with us for additional services, such as getting listed on local search directories, engaging in social media, advertising, etc.

 

CUSTOM EMAILS

 

When we build a website for you, we can also set up custom email addresses, such as john@yourbusiness.com. Custom email addresses will give you a professional image. We can use the Gmail template or another service.

 

GOOGLE BUSINESS APPS

 

We can set up your business to have access to over 300 Google business apps that will aid your business. There are apps for accounting, invoicing, customer relationship management, project management tools, image editing, email marketing, etc. These are different than typical apps that are available on smart phones in that they will sync with your business emails and coordinate all of your employees. Most of the apps are free, while some have a fee.

 

ANALYTICS

 

We can set up an analytics account with your website. It will allow you to analyze the traffic to your website, such as how many people visit your website, how long they stay on your site, what pages they view, how they discovered your website, their demographics, and other critical information. We can create special analytics reports that are 5-10 pages long. These reports are full of charts and tables that will give you the most important decision making information about your website and your online marketing campaign. They can be emailed or mailed to you quarterly.

 

LOGO

 

Do you need a logo for your business? A logo says so much about a business and will promote a business's character before potential customers even make contact. If your logo is out of date, now is a good time to allow us to redesign it for you.

 

ADVERTISING

 

The quickest way to guarantee you'll be found online right away is to advertise online. Internet advertising is often the most cost effective form of advertising for small businesses. The best thing about internet advertising is that it can be much more targeted than other forms of advertising. For example, instead of sending out postcards to 1,000 houses, when only 3 are in the market for what you're offering, you can show your ad to 1,000 people online, when 1,000 are in the market for what you're offering. Internet advertising is very targeted. We can set it up so that your ads are only shown to people who are in your area and are already searching for what you have to offer. It can even be narrowed down to zip codes, towns, age, time of day, device, and other specifics. Ads can be in the form of text, image, or video. Ads can be shown across the internet using the networks of Google, Bing, Yahoo, and Yelp. Your ads can be shown to nearly any person browsing the internet if they meet the criteria. We'll work with you to advertise each product or service in a way that will get you the best return on your investment. If we build a website for you, we'll automatically set up advertising for you with $325 worth of free advertising upfront. Otherwise, we can set up advertising for you for $150 and you'll receive that $325 of free advertising. It's worth spending $150 to test out an advertising method that could work wonders for your business!

 

LOCAL SEARCH DIRECTORIES

 

Businesses are found online in dozens of ways. The most common way businesses are found online is through local search directories. These are like internet yellow pages.  They take on many forms, like search portals, maps, reviews listings, and directory listings. The most common of these are Google Maps, Bing Maps, Yahoo Local, Yelp, YP, and Angie's List. Snow Fire Media can get your business listed and claimed on these directories  and dozens more with all the information filled out. Getting listed and claimed on local search directories helps your business in 2 ways: potential customers will find your business through them and it will increase your SEO. Most businesses are already listed on the main directories, but there is almost always incorrect or missing information. This incorrect information costs businesses $10 billion every year, because it results in missed sales.

 

VIDEO

 

Snow Fire Media can create an original video for your business to be used on your website, on YouTube, or even as a commercial. Studies have shown that when a website has a video on the landing page, it receives about 100% more conversions. (A conversion is simply a target activity of a user on your website, such as buying something from your website, calling your phone number, or sending you a question via email.) Therefore, it is very helpful to have a short video on your website. It is one of the things that can set your website apart from your competitors.  We can help you in the creation of a quality video.

 

ECOMMERCE AND SHOPPING CARTS

 

If you have products that you would like to sell online, we can set up your website in a way that allows you to sell your merchandise online. If ecommerce is a small part of your business and you only sell a few items, we can create a store page on your website and sell them using PayPal or Google Wallet. If you have a more robust ecommerce plan for your website, we can build your website from ground up as an online store. We can even link your advertising to specific products and utilize remarketing techniques.

 

SOCIAL MEDIA

 

If you think social media, like Facebook, Twitter, and Google Plus, are important marketing aspects of businesses, you'd be correct. True, some small businesses have much less use for social media than other businesses, but the search engines don't see it that way. In regards to SEO, social media is important for any business. We can set up profiles for your business on the most important social media sites. Then, we can even manage them for you. On your behalf, we can create posts for your business, acquire followers,  and engage with your customers/followers. To learn more or sign up for social media management, click here.

 

EARN POSITIVE REVIEWS

 

Here are three reasons why reviews are a big deal: 1) 61% of consumers consider ratings and reviews an important factor in selecting a business. 2) Having just one bad review can cripple some businesses. 3) Reviews account for 10% of local search engine optimization. With these in mind, you can understand why earning positive reviews online from your customers is very important. Snow Fire Media has developed methods that will earn you the most positive reviews possible. The most common method is handing out these specialized review cards to get positive reviews on Google, Yelp, Facebook, and others. If you use these review cards or one of our other methods, you are sure to earn some positive reviews within a few months. It's probably the easiest thing you can do to win more customers.

 

REPUTATION DEFENSE

 

Reputation defense sounds like a major scary issue, but for most businesses and organizations it's fairly straight forward--erase the bad or bury the bad and add the good. If you have an issue with a bad reputation online, let us know and we can see if we can do anything for you. If it is a negative comment or review, for example, there are 4 ways to rectifying the situation that should be carried out in order to either remove it completely or minimize the impact. If it is negative press in general, we can combat it with positive articles and social media posts, among other things.

 

BLOG

 

Another way to create positive buzz about your business is to blog about your business. You can write about customers you've served, projects you've done, helpful tips, new products and services you have available, promotions, etc. All this will help improve your SEO. Snow Fire Media can create a blog for you, customize it, link it to your website, and hep you figure out how to use it.